Emeritus Professor Brian Diffey, Translational and Clinical Research Institute (Dermatology), Newcastle University will give a talk about Why beauty journalists get it wrong
Most people get advice on looking after their skin in the sun from magazine and newspaper articles, and increasingly on social media. Yet much of the information they read and see is based on false beliefs leading to misplaced advocacy with the consequence that popular appreciation and understanding of how and when we need to protect ourselves in the sun remain poor. In this talk, I shall examine why this is, why media advice on suncare differs significantly from expert advice, and how Donald Rumsfeld fits in.
Please note that this event will be live at the Cellar Bar at Kennaway House, Coburg Road EX10 8NG. You will be expected to pay £2.50 entrance which includes a hot drink. (Or pay £2.50 for a hot drink and then come in free!) Please come prepared.
Please feel free to circulate this email to anyone else who might be interested and encourage others to come along.